FOOD PROGRAMS
Entrepreneurship
FOOD PIONEERS PROGRAM
A six-month incubator program for food start-ups
The Food Pioneers Program helps food start-ups grow through workshops, coaching, sparring and access to a strong network.
The 2026 edition has started with 20 selected start-ups. Over the course of six months, the participating food entrepreneurs will work on their proposition, market position, business model and route to market.
Everything builds towards the final on Thursday 8 October 2026, where 3 to 5 start-ups will have the opportunity to receive a shared total of € 240,000 in growth capital. Read more about the start of the 2026 program here.
Grow your food business with expert support
Food Pioneers supports food entrepreneurship through a six-month program that combines coaching, workshops and community building. Our mission is to accelerate sustainable food innovation and strengthen the food ecosystem.
Why this matters
The global food transition requires more than new products. It calls for new ways of doing business and collaborating. Through practical programs and strong networks, we help entrepreneurs create real impact and strengthen their position in the market.
The route to the pitch event
During the Food Pioneers Program, you’ll benefit from:
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Workshops on growth, business modelling, finance and free publicity
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Deep-dive sessions, such as In the Mind of the Buyer
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1-on-1 coaching and sparring with a professional team
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Access to the networks of Food Pioneers and partners (incl. SOL, Broccoli, Kitchen Republic)
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Peer learning with up to 19 other founders, where you share challenges and receive targeted feedback
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Preparation for the live pitch event on 8 October, where you will pitch to an expert jury and a relevant audience
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Feedback sessions, networking opportunities and practical support towards your next growth step
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The opportunity to receive growth capital: during the final, 3 to 5 start-ups will be selected to receive a shared total of € 240,000 in growth capital
Our ambition
With the Food Pioneers Program, we are building an infrastructure for sustainable food entrepreneurship. Participants grow in business development, product innovation and networking, while contributing to the food transition across the chain. After completing the program, you become part of the Food Pioneers community for the long term.
Program structure and dates
The 2026 edition consists of six joint program days. In between the sessions, participants continue working on their growth assignments, coaching and preparation for the final.
Six joint program days
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Thursday, 16 April 2026
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Thursday, 21 May 2026
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Thursday, 18 June 2026
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Thursday, 27 August 2026
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Thursday, 17 September 2026
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Thursday, 8 October 2026 – finale & live pitch event
Fee and value
Participation fee: €975 (one-time), plus a creative contribution agreed with the team.
In return, you receive a program worth €7,500+ in workshops, coaching, network and exposure.
Eligibility
Entrepreneurs can apply if they:
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Run a food start-up with first revenue, or have a clear line of sight to first revenue
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Have a near market-ready product and the capacity to deliver
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Commit to full attendance at all program days
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Are motivated to grow in an English-speaking entrepreneurial community
Who can apply
Get involved
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