
Entrepreneurship in the food transition

From idea to impact
Food Pioneers helps food entrepreneurs grow through programs, events, and coaching. Together, we're building a fair, healthy, and sustainable food chain that will be visible on tomorrow's plates.
Why food entrepreneurship is so important
The food transition demands more than just new products: it demands new ways of doing business, local collaboration, and value creation throughout the entire supply chain. In a region like Flevoland, where agriculture, innovation, and young entrepreneurs converge, we offer fertile ground for bold pioneers. Through our Food Programs, we help proven concepts scale up to measurable impact.
Choose your path: our programs
Food Pioneers Program
The next step in the growth of your food business
A six-month program offering in-depth knowledge, coaching, networking opportunities, and a high-potential pitch event. The Food Pioneers Program focuses on startups with innovative products and helps entrepreneurs with practical knowledge, one-on-one coaching, and access to a large network.
Focus : food start-ups with an innovative product
Goal : accelerated growth of your business and visibility in the market
Well Made
From system problem to scalable product.
Goed Maak is a working method of Food Pioneers that converts bottlenecks in the food chain into applicable product solutions.
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Always started from a specific system problem such as waste, protein transition or biodiversity
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Always linked to a product that fits directly into existing chains such as food service or retail
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Always guided and secured by Food Pioneers as methodology holder
Focus : chain partners in agriculture, processing, food service and retail
Goal : scalable product solutions that really land in the chain
Food Innovators
Food Innovators is the one-stop shop where we boost the impact of food entrepreneurs. We connect you with partners in our ecosystem: knowledge institutions, investment funds, launch customers, test locations, and coaches. Do you have a solution for tomorrow's plate or are you stuck on a challenge? Then we'll guide you from your request for help to a feasible route.
Target audience : Start-ups, scale-ups, SMEs, and corporate teams in food & agri with a specific question or growth goal.
Result : clear next steps, relevant introductions and acceleration to market and scaling up.
Who are the Food Programs for?
Startups, (pre)scale-ups, farmers and processors, food service professionals, and impact-driven students and young professionals who want to accelerate their growth. For students and researchers, this aligns directly with the Food Campus .
Consultation hours for business questions
Every Tuesday afternoon. For entrepreneurs of all sizes who have a question and are looking for expertise or a network. We'll help you formulate your question clearly and provide targeted advice or connect you with the right partners. Vouchers are also available for additional support.
Schedule your appointment via the contact form or visit us on Tuesday afternoon.




