Rutger Smids & Ernst-jan Smids

Simple Protein is an early stage food startup introducing soy granulates, a healthy and affordable minced meat replacement and a well known staple in Scandinavian, Indian and southern European cooking to the Dutch market. The product is aimed at price conscious consumers, flexitarians, families seeking a practical everyday protein option. It works in familiar dishes such as pasta sauces and tacos, is shelf stable, and easy to prepare.